The reading level for this article is All Levels Someone asked me recently, if I were to expand an existing professional services business onto the internet, what marketing steps would I take first: set up a web site, a shopping...
The reading level for this article is All Levels As internet marketers, we draw people to our offerings by shining a spotlight on ourselves, our personality and our unique gifts and talents. The way we do this is by...
The reading level for this article is All Levels You can pat yourself on the back if you’re one of the thousands of small business professionals that have set up a blog to communicate with your potential clients. Or, maybe...
The reading level for this article is All Levels Achieving Riches in Niches means occupying a dual role: acting first as a skilled professional, you must also be a powerful, effective sales force. Not only do you perform the...
Read MoreThe reading level for this article is All Levels If you’ve been in business for more than five minutes, you already know that the best way for any self-employed professional to get clients is by referral. But the process...
Read MoreThe reading level for this article is All Levels New entrepreneurs frequently hear the advice to “be unique” in their marketing. The basic idea is a valuable one — to get attention in a crowded marketplace, you...
Read MoreThe reading level for this article is All Levels “Call us today and change your life,” proclaimed the hot pink flyer on the bulletin board. It was signed “Sunrise Hypnotherapy” with a phone number and a...
Read MoreThe reading level for this article is All Levels Recently, a client of mine complained, “I’m really good at what I do. I shouldn’t have to market myself.” In fact, he is quite good at his profession, but...
Read MoreThe reading level for this article is All Levels When a professional or small business owner decides to launch their business on the Internet, they often start with a website. They’ve heard that everybody has to have a...
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