The reading level for this article is Novice Spending a fortune on advertising and getting only meagre returns, is a common frustration amongst small business owners. Mainly because advertising is not always the right marketing...
The reading level for this article is All Levels If your small business is treading choppy waters in the current economy, are you looking to or have already cut your advertising budget? In the event your message is not...
The reading level for this article is Novice If I accomplish nothing else in life, my goal is to help small businesses understand that they are not big businesses. Not yet anyway. Therefore, their advertising must be different....
The reading level for this article is All Levels PPC marketing and advertising is one of the most desirable methods to benefit from fast traffic to your website. Because of the tremendous range of strengths, thousands of...
Read MoreThe reading level for this article is All Levels Adverts That Work The marketing golden rules of AIDA mean attention, interest, desire and action. This is very useful when designing your advertising, think when constructing a...
Read MoreThe reading level for this article is All Levels The other day, a colleague of mine told me about a new marketing agency and sent me a link to their Web site. I checked it out. Needless to say, it was dreadful. Oh, it was pretty...
Read MoreThe reading level for this article is All Levels One of the fastest ways to transform your web site and promotional materials into a client magnet is to add your personality. (And yes, even if you’re trying to build a...
Read MoreThe reading level for this article is All Levels One of the fastest ways to transform your web site and promotional materials into a client magnet is to add your personality. (And yes, even if you’re trying to build a...
Read MoreThe reading level for this article is All Levels Headlines are the most important part of a print ad. In fact, David Ogilvy, famous ad man and author of Confessions of an Advertising Man, has said that four out of five...
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