The reading level for this article is All Levels
The Better Business Bureau is a business. You may have to repeat this truth over and over to yourself until it sinks in. No, the Better Business Bureau is not a U. S. government watchdog. No, the Better Business Bureau is not a benevolent not-for-profit agency protecting ordinary citizens against fraud and lies. Again, the Better Business Bureau is a company that thrives on membership dues.
Membership dues are $350.00. If you join you will get favorable mention from the Better Business Bureau. If you decline to join, the implied message from the Better Business Bureau is that unfavorable consequences may be suffered by your business.
I’m not much on threats and I choose to join organizations because of a perceived, inherent value to me. If the Better Business Bureau doesn’t personally do business with me they really have no clue how I run my business or how I serve my customers. How could the BBB even comment on my business should anyone contact them?
I believe in personal contact with customers. Follow up emails and phone calls are scheduled with each individual that contacts us, for any reason. All the products come with money back guarantees should the purchaser request one. I do the best I can within the scope of human communication to see that everyone coming in contact with Empower Your Income comes away enriched by the experience.
I am not sure that the Better Business Bureau treats people with that same respect when someone declines their membership. If you run a business and you do become a BBB member, you’ll have their approval. So, all I can say is that it is entirely a personal decision to do what you believe is right for you and your business.
