The reading level for this article is Novice
WendyWeiss
Weiss Communications | wendy@wendyweiss.com | President | 11/01/2002 | Sole Proprietor
Wendy Weiss##comma## ##quote##The Queen of Cold Calling##comma####quote## is a sales trainer##comma## sales coach and author. Her expertise is cold calling and new business development.
What kind of training or education did you acquire before your venture?
I##aps##ve been in business for 16 years and help clients generate new business and close sales. Author of ##quote##Cold Calling for Women: Opening Doors & Closing Sales.##quote##
What services or products does your organization offer?
Weiss Communications is located in New York City and offers sales training and individual sales coaching to help clients generate new business and close sales.
What type of business or organization do you operate?
How many employees do you currently have?
1
How did you originally discover the idea for your organization?
How did you originally fund your organization?
Are you the founder of your organization?
yes
Do you believe there is any distinct culture within your organization? If so, please describe it.
What obstacles or challenges have you faced in your organization?
Did you accept any advice along the way? Do you believe new organizations should be open to such advice?
Proper advisors can help cut the learning curve and limit mistakes that keep an entrepreneur from success.
Did you receive any help along the way from other businesses or organizations? If so, how and from whom?
What have been the keys to success in your business? What do you believe are the keys to success?
They keys have been vision##comma## focus and persistence.
What kind of relationship do you establish with your customers or clients?
I am constantly looking to my clients to understand their issues and needs. My goal is to help my clients achieve sales success in their own unique manner. This helps me keep a fresh edge because it is all coming from my clients.
What types of marketing do you employ?
The marketing methods that have been most successful are cold calling##comma## internet marketing and public speaking.
Do you employ any web or online marketing?
What role does trust play in business or in your organization?
Did you struggle with starting your own organization or venture? Why did you decide to begin on your own?
No##comma## I was supposed to be a ballerina. I got into my current field by accident–I needed a ##quote##day job.##quote## But the results have been successful and I have no complaints.
What books or resources would you recommend for individuals starting off now?
Read: ##quote##Cold Calling for Women: Opening Doors & Closing Sales##quote## by Wendy Weiss
##quote##Influence: The Psychology of Persuasion##quote## by Robert B. Cialdini
##quote##Feel the Fear and Do It Anyway##quote## by Susan Jeffers
Do you notice any trends in the marketplace? If so, what are they?
Do you believe networking and contacts are important? If so, how?
Very.
What do you think about contracts and other legal obligations? Are they important in your business?
Keep going.
If there is one thing that would sum up your advice to new entrepreneurs, what would it be?
Everything I know in life##comma## I learned in ballet class. How to focus##comma## how to work towards a goal##comma## how to be a part of a team and how to work independently##comma## how to think creatively.
Getting an education is important##comma## however##comma## because it widens your horizons##comma## gives you more options and teaches you to think.
What, if any, final advice do you have for new entrepreneurs?
