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Ok, so you’ve got your business model up and running, you’ve even got your website up and a way for people to buy from you online. Now it’s time to start your online marketing campaign.but all your keywords are way too expensive, right? Actually that’s only the obvious keywords. There are a ton of words out there that bound to get you a ton of traffic. You just need to find them.

That’s where keyata comes in.

There are plenty of good keyword sources these days – WordTracker, KeywordDiscovery, WordZe, just to name a few. However, each and every one of them leaves out the key detail – strong competitiveness data. What is the point of knowing that a keyword is searched 30,000 a month if you have no idea how competitive it is? In many cases, you could target 10 5,000/vistor-a-month keywords for the same effort as 1 10,000 a month keyword. The keyword companies have made feeble attempts at creating Keyword-Effectivness-Indexes that are built on a handful of factors, but simply do not come close to handling the complexities of moder day search engines.

Keyata is different.

For each keyword, Keyata grabs 43 different competitiveness measurements

  1. # searches (popularity measurement)
  2. # exact matches in google
  3. # total matches in google
  4. # inanchor matches in google
  5. # inurl matches in google
  6. # intitle matches in google
  7. # intext matches in google
  8. propriatary “synergy” measurement
  9. PR of #1 ranking site’s domain
  10. Age of #1 ranking site’s domain
  11. Links of #1 ranking site’s domain
  12. # Pages Cached in Google of #1 Ranking Site’s domain
  13. # Pages Cached in MSN of #1 Ranking Site’s domain
  14. # Outbound Links from #1 Ranking Site’s domain
  15. # Links to #1 Ranking Page
  16. PR of #1 Ranking Page
  17. Keyword in Title of #1 Ranking Page
  18. Keyword in Text of #1 Ranking Page
  19. Keyword in H1 of #1 Ranking Page
  20. Keyword Density of #1 Ranking Page
  21. PR of #2 ranking site’s domain
  22. Age of #2 ranking site’s domain
  23. Links of #2 ranking site’s domain
  24. # Pages Cached in Google of #2 Ranking Site’s domain
  25. # Pages Cached in MSN of #2 Ranking Site’s domain
  26. # Outbound Links from #2 Ranking Site’s domain
  27. # Links to #2 Ranking Page
  28. PR of #2 Ranking Page
  29. Keyword in Title of #2 Ranking Page
  30. Keyword in Text of #2 Ranking Page
  31. Keyword in H1 of #2 Ranking Page
  32. Keyword Density of #2 Ranking Page
  33. PR of #3 ranking site’s domain
  34. Age of #3 ranking site’s domain
  35. Links of #3 ranking site’s domain
  36. # Pages Cached in Google of #3 Ranking Site’s domain
  37. # Pages Cached in MSN of #3 Ranking Site’s domain
  38. # Outbound Links from #3 Ranking Site’s domain
  39. # Links to #3 Ranking Page
  40. PR of #3 Ranking Page
  41. Keyword in Title of #3 Ranking Page
  42. Keyword in Text of #3 Ranking Page
  43. Keyword in H1 of #3 Ranking Page
  44. Keyword Density of #3 Ranking Page

This means that for a report with 1000 keywords, you are looking at 44000 datapoints brought together though over 19000 unique queries. There is a reason why most reports take 24 hours to run – it is because we provide fresh, in depth data, not 8 month old historical cached-data that is no longer relevant.

You then have access to our “Algo Mixer”. This helps create a custom algorithm to match the search engine you are targeting. Think that Google highly values authority these days, just push up the authority weight in our Algo Mixer. Think Links matter the most? Push of the links measurement. When you are done, just press “Export to CSV” to grab your list.

There are no fancy graphs, no flashing ajax, just data. Great, unparalleled, straight-from-the-search-engines data. All organized so that you know exactly what keywords to target.


This Ebusiness article was written by Ian Thomas on 10/22/2007

Young Entrepreneur