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Promote yourself more successfully
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www.meldunn.com.au" target="_blank">meldunn.com.au</a>
One of the great challenges for independent professionals and small businesses, especially when starting out, is generating visibility to ultimately lead to generating sales.
One of the specific challenges, I have found, is knowing what to say about yourself and your operations and services when asked "so what do you do?"
· Have you ever stumbled over your words when asked what you do?
· Have you ever received the response, "Oh, I see", followed by silence?
· Do you ever feel as though you do not know what to say about yourself?
I am reminded of the ‘elevator speech theory’ (I do not know to whom to attribute its invention), which simply poses "if you were in a lift that opens on the tenth floor and in walks Bill Gates who asks what you do – what would you say, and you have only until the elevator gets to the bottom?"
I have personally struggled with this at times, and equally have found that when I get it right, results flow – which initially could be as simple yet important of getting more time to converse with the person asking the question of you.
A great resource I have used to achieve greater results, is the Marketing Plan Workbook from Action Plan Marketing, authored by Robert Middleton.
This FREE workbook, available <a href="http://
www.1shoppingcart.com/app/?af=250138" target="_blank">HERE</a>, details a range of excellent strategies to market yourself, including how to deal with the elevator speech concept.
By using the techniques within this FREE publication I have been able to clearly articulate what I do; present an ‘elevator speech’ concisely and in the language that opens up further conversation; increased by success at gaining appointments with key decision makers – all of which has led to an increase in revenue.
The Marketing Plan Workbook takes you through a range of exercises to assist you attract, and keep, new clients. By working through this 24-page workbook, you will:
1. Develop a core marketing message
2. Learn to ‘say’ your core marketing message
3. Develop an executive summary for your business
4. Develop a set of marketing options – web, print, speaking, writing
5. Refine a range of sales techniques for your business
Will the Marketing Plan Workbook guarantee your success? Of course not – your success is up to you.
From my personal experience in using this workbook, and by further investing in other Action Plan Marketing products, I have certainly seen a growth in my success. It was up to me, but why do it alone, when such excellent tools exist.
Get your FREE Marketing Plan Workbook from <a href="http://
www.1shoppingcart.com/app/?af=250138" target="_blank">HERE</a>
