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Your Spotlight Style describes the way in which you draw attention to the gifts and talents you have, the services and products you offer, and your unique flair. Embracing your Spotlight Style is the key to applying your authentic voice in all of your marketing activities. But does that mean you will only attract people who have the same Spotlight Style that you do? Absolutely not! The big question is do you want to?
You attract each of the three Spotlight Styles differently. People who share the same Spotlight Style you do (they probably are unaware of it) will be attracted to you because they feel an almost instant rapport with your marketing voice and because they know intuitively that they will be able to apply/emulate what you offer them. People who do not share your Spotlight Style will be drawn to you because they sense that your product or service “fills the gap†for them and because your marketing style appeals to them intuitively – addressing what they feel may be missing in themselves.
So, if your answer is that you want to attract people who represent all three Spotlight Styles (or perhaps just your style and one other) you need to:
1. Make sure that all the materials you present to the public authentically reflect your Spotlight Style. Do not try to emulate another style to appeal to that style. It will come across false even if they don’t know why.
2. Learn as much as you can about each of the other two Spotlight Styles:
a. What kind of language do they use?
b. What things do they overlook because of their Spotlight Style?
3. Create copy that incorporates language that appeals to each of the Spotlight Styles and addresses frequently “overlooked†aspects for each style. Say what you mean in your style, then rephrase in the language of another.
4. Spotlight yourself in places where people from all three Spotlight Styles will see you.
Making your products, services, and your unique gifts and talents available to people with different Spotlight Styles takes awareness of the key differences between styles, but the rewards are well worth the effort.
Lynda-Ross Vega: A partner at Vega Behavioral Consulting, Ltd., Lynda-Ross specializes in helping entrepreneurs and coaches build dynamite teams and systems that WORK. She is co-creator of Perceptual Style Theory, a revolutionary psychological assessment system that teaches people how to unleash their deepest potentials for success. For free information on how to succeed as an entrepreneur or coach, create a thriving business and build your bottom line doing more of what you love, visit www.ACIforCoaches.com and www.ACIforEntrepreneurs.com.
