How does a business growth specialist differ from someone who specializes in marketing, sales, or even in business management?
When you hire a specialist, you’re hiring someone who understands their area of expertise, and can help you improve the way you are currently doing business with that technique. They may offer you ideas, strategies, and even individual techniques to help you get your business back on track, and moving in a forward motion.
But the one thing most specialists won’t do is guarantee you growth. They will help you improve your current systems, but whether or not the ideas you paid for will help grow your business is another matter entirely.
A business growth specialist will help you create strategies that will help you improve the leads, and ultimately the sales of your business. They will have strategies to share that can help you find prospects, and turn them into quality leads. And while all of this can cost a considerable amount of money, its important to keep in mind that what you put into this type of service can ultimately double or even triple your profits in a short period of time.
So what should you look for when hiring a business growth specialist?
Years of experience.
Becoming a specialist at anything has its price. Longevity will provide you with an indication of how well a person has done within an industry.
When you’re interviewing potential consultants, the best place to start is to find out their backgrounds. What makes them qualified to do the job? What positions did they hold for other companies, or if they own the company, what businesses have they worked with?
Recognized as an expert in their field.
Most consultants specialize because they are passionate in one area of industry. They may love helping telecommunications firms market their businesses. Or they love training small medical offices the importance of online marketing.
As they become better known in this area, they will start becoming recognized within the industry itself. For instance, if a marketer really understands key marketing tools for the small medical office, she will be able to write articles, and even speak at conferences directly related to the medical profession.
Has a proven track record.
If someone has chosen a specialty, they usually have worked within the industry for a number of years, and have a deep knowledge of the subject matter.
Whether you are browsing through a website, or talking to the specialist in person, find out what their background is. What clients have they worked with? What is their educational background? Have they studied under one of the industry leaders? What are other people saying about them?
A business growth specialist usually achieves success in a variety of ways. They not only understand the industry, and the nuances of the business, but also how to help you catapult your business in ways you may never have thought of. A specialist’s job is to maximize your potential.
If you’re ready to achieve new levels with your business, maybe it’s time to find a specialist.
Business growth specialist Lori Osterberg helps business owners build successful businesses. She consults with owners to show them how to develop a strong Internet presence, and provides many services such as paid search, search optimization, and online copywriting services for websites, press releases, articles and other online marketing tools. Receive her FREE ezine at www.VisionOfSuccess.com and www.VisionBusinessConcepts.com. Article on business growth specialist by Lori Osterberg
