The reading level for this article is Expert
Setting up and hosting a virtual event requires quite a bit of legwork and cost. Before you do anything, you have to decide wither it’s a teleseminar or a webinar, and then you have to figure out whether you are going to charge people for it. Then, you have to decide what you want to get across at the event, coordinate with your affiliates and JV partners, select a service to host and manage your event, write your copy, compose your sales letters, create your autoresponders, design your sales and marketing funnel, build excitement, tell all your friends, and on and on.
Amidst all this hectic preparation, the biggest challenge is to decide how and where to promote your event so that you can fill all the available spaces and have a successful event that meets your goals. If you’re stuck on this step, consider these 22 promotional options:
1. Through your website
2. Your affiliates
3. Your blog
4. Your ezine or newsletter
5. Your strategic alliances
6. Your joint venture partners
7. Event calendar sites
a. Full Calendar – http://sfbayarea.fullcalendar.com/
b. Events.org – http://www.events.org/
c. Events Setter – http://www.eventsetter.com/
8. Webinar/Teleseminar listing services (paid or free)
a. See You On The Call – http://seeyouonthecall.com/
b. Self Growth – http://www.selfgrowth.com/
c. Seminar Announcer – http://seminarannouncer.com/
d. Planet Teleclass – http://www.planetteleclass.com/
9. Status update on Facebook
10. Twitter
11. Facebook events
12. LinkedIn in your profile
13. LinkedIn status update
14. LinkedIn event
15. In your article resource boxes (in relevant articles)
16. Other social networking sites you use
17. In your email signature
18. Press release
19. Craigslist
20. Listservs and discussion forums you belong to (but double check that promotions are allowed)
21. Forums you participate in
22. Pay Per Click campaigns