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Have you noticed the size of your inbox lately? It’s true; many major marketers have gone big into email marketing. With the enormous growth in the number of messages sent, it was inevitable that plenty of unwelcome bad emails would be going out at the same time as good and effective ones. Here is a list of what NOT to do when using email marketing. This information has been compiled from various actual emailed promotions we have received over the last few months.
Don’t send test messages to your entire email list
Don’t send MULTIPLE test messages to your entire list
Don’t send test messages with unprofessional text just in case it IS to your entire list
Don’t send out giant untargeted “spam” mailings
Don’t send out HTML emailings with broken links
Don’t send out un-optimized rich media emailings with large attachments that take a long time to download on a slow modem connection
Don’t send out HTML mailings accidentally as TEXT
Don’t send mailings to people who have asked to be REMOVED
Violate one or more of these rules and your marketing can instead become “anti-marketing”, causing a negative brand image and losing potential customers. Email is an incredibly effective tool, but only when used correctly. Show respect to the individuals on your email lists, and pay careful attention to the details of the mailing itself, and you can reap the benefits of email marketing.
